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The company averages 517 option contracts traded a day. With an hour and a half to go there have been nearly 3,000 contracts traded. Further, the call to put ratio is 101:1. The Company snapshot is included below (click the image to enlarge it).
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The biggest trades of the day snapshot below (click the image to enlarge it) shows that someone is buying the Jan 12.5 calls (green color implies trading on the offer - i.e. probably customer purchasing). The Options Tab snapshot below (click to enlarge) shows that over 2,700 of these calls have traded.
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The open interest (OI) in the Jan 12.5 calls is ~2100. However, the Level II snapshot below (click the image to enlarge) shows that this OI has been steadily growing of recent.
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The OI started rising on 12/24. Looking at the Jan 12.5 calls on 12/24 on the Time & Sales Tab reveals that those orders were purchases as well. This implies that the 2700 traded today are new positions - adding to the current one. Note the purchasers paid 0.42 and 0.45 on 12/24. Today they are paying up to 0.50.
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This is call accumulation paying up as the accumulation continues on a 101:1 ratio calls to puts. Note also the May 12.5 calls with OI of 1,324 jumped by 900 on 12/23 - these trades were also purchases from what I can see.
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